At the heart of V_FR’s spirit, there is the founder’s intention of reshaping the way people think about beauty. Beauty shouldn’t be a standard, but a way of expressing our moods and exploring ourselves through color. V_FR’s site had to encompass that philosophy into their shopping experience, so we created the option to shop through color and mood. That way people would not only discover the products, but also get acquainted with Violette’s Youtube tutorials. We furthered the reach of her knowledge and her signature beauty looks by creating a newsletter and an animated educational email system that transmitted the brand’s refined yet friendly approach to embracing our perfect imperfections.