Robert Piguet is a French perfume house founded by couturier Robert Piguet (1898 – 1953). The Piguet fashion house ran from 1933 to 1951; since then, the brand Robert Piguet has been associated exclusively with fragrances. In order to re-launch to the world a re-contextualized brand and imagery that is both contemporary and yet carries Piguet’s history and legacy, we created a rich, dark and colorful visual language that is both impactful and easy on the eyes. The strategy behind it is one that aims to maintain Piguet’s existing clientele while expanding his vision and message to a millennial audience, focusing on Instagram content, online stores, newsletter, and general brand re-design.